As you saw in the bio quixote is about questing for something even if it seems like you will fail.The next step was to find out how to translate this into a logo that was modern, minimalist, creative and clean.
The choice of typography and symbol was made based on the personality of the brand:
• Those that wear Quixote are modern
• They are always after the new gadget or tech that comes out.
• The skateboard but are also thinking of designing their own skateboards as well.
• They are urban entrepreneurs, that appreciate clean looks and comfort.
• They are artists who appreciate big ideas and have a following.