NOT A REGULAR STREETWEAR BRAND. | 2019.
Quixote is a streetwear brand from Denver, Colorado - USA.
Based on the name of character from the novel, Don Quixote, Quixote is about questing for something even if it seems like you will fail. As the tagline says "Not a regular streetwear brand." The essence of the brand is to show that it is always possible to be better than yesterday, more noble.
As you saw in the bio quixote is about questing for something even if it seems like you will fail.The next step was to find out how to translate this into a logo that was modern, minimalist, creative and clean.
The choice of typography and symbol was made based on the personality of the brand:
• Those that wear Quixote are modern
• They are always after the new gadget or tech that comes out.
• The skateboard but are also thinking of designing their own skateboards as well.
• They are urban entrepreneurs, that appreciate clean looks and comfort.
• They are artists who appreciate big ideas and have a following.