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Confido
Deixa com a gente
Projeto desenvolvido em parceria com otre.studio
Em 2021, a Acertcon nos convidou para repensar a experiência do seu setor de registro marcas e patentes. Aquela altura, a marca ainda denominada AC Marcas e Patentes, se comportava como um departamento interno - e não como uma marca independente, mesmo tendo atributos e tempo de mercado suficientes para ser reconhecida.
Desenvolvemos todo projeto imersivo e estratégico de definição de posicionamento, naming e identidade visual. Confido, que significa a tradução de "Eu confio", serviu de base para a proteção que a marca traduz através de seus grafismos, além da simples associação com o ©, símbolo tradicional de copyright.
ENTREGÁVEIS
Imersão e diagnóstico de mercado
Plataforma de posicionamento
Naming
Identidade visual
Brandbook
2021©